The genus Paranomus belongs in the Protea Family (Proteaceae).

Paranomus reflexus is an unusual, decorative fynbos shrub with showy winter flowers; it is probably the best known paranomus but is not often seen in gardens, yet is as deserving of a place as its relatives, the pincushions and proteas. Elegant cream to greenish yellow flower heads cover the bush during winter to spring and resemble a bottlebrush. The seeds are released about two months after flowering. Although Paranomus species are quite tricky to differentiate, this one is easy to recognise as no other species produces a similar flower head. The closest is P. sceptrum-gustavianus, King Gustav’s sceptre, which has similar leaves but its flower heads are smaller and the flowers are shorter and do not bend downwards, and the two species are separated geographically.