The genus Felicia is one of southern Africa’s most charming daisy groups, celebrated for its sparkling yellow centres framed by ray florets in shades of blue, violet, lilac and white. Belonging to the Asteraceae, these plants range from tiny ground-hugging cushions and rocky crevice specialists to airy shrublets dancing above dry grasslands and fynbos slopes. Many Felicia species are exquisitely adapted to harsh conditions – sun, wind, poor soils and seasonal drought – yet reward gardeners with clouds of cheerful blooms that attract bees, butterflies and other pollinators. With their wild elegance and remarkable resilience, Felicia daisies bring a distinctly South African brilliance to gardens worldwide.

Felicia josephinae – Doublecream Felicia

A true conversation-starter, Felicia josephinae is a South African endemic daisy with an unusually elegant colour combination, making it a standout species for collectors and wildflower enthusiasts. It is sometimes remembered for its distinctive flower centres and its very “fynbos-specialist” appeal, ideal for growers who love unusual indigenous plants.

This species forms a small clumping shrublet, with fine stems and narrow foliage that suits open, sunny habitats. In cultivation it brings a refined, natural look – never bulky, never coarse – making it a beautiful addition to indigenous rock gardens and well-drained container arrangements.

Flowering is recorded in spring (especially September to October), when the plant produces daisy heads with white to creamy rays and a richly contrasting deep purple central disc – a sophisticated palette that photographs beautifully and looks striking in the landscape. This species is Endemic to the Western Cape Province ranging from Lambert’s Bay to Aurora and Leipoldtville.

Cultivation Note: Provide full sun, excellent drainage, and moderate watering during growth. This species appreciates airflow and dislikes heavy, waterlogged mixes. For international growers, a gritty Mediterranean-style potting blend and bright light are the simplest route to success.