Euryops is a genus of 97 species in the sunflower family, Asteraceae. They are native mostly to rocky sites in southern Africa, with a few species in other parts of Africa and on the Arabian Peninsula. They produce daisy-like flower heads from fern-like foliage.

Euryops chrysanthemoides commonly known as Golden Daisy Bush, Daisy Bush or Resin Bush in English and Geelmadeliefiebos, Geelmargriet or Harpuisbos in Afrikaans is an attractive, easy-to-grow, evergreen flowering shrub with dense, bright green foliage and golden yellow daisy flowers. A compact, densely branched, leafy, evergreen shrub, 0.5 to 2 m in height. The leaves are attractive, shaped rather like an oak leaf, with 7 to 9 deeply indented lobes and they are close-set, particularly on young growth. The flowers are yellow daisies, 30-40 mm across with 15-30 bright yellow ray-florets and deep golden yellow disc-florets. They are carried we above the leaves on thin, wiry stalks 100-150 mm long. Peak flowering is in autumn-winter-spring (March to September) but flowers are usually found on the bush throughout the year. It is a South African endemic species from the Eastern Cape and Western Cape Provinces.