Alberta is a genus in the family Rubiaceae. Many species in this family are cultivated for their showy and sometimes sweetly scented flowers, particularly those in the genera Gardenia, Pavetta and Rothmannia. Other plants of economic value in this family include Cinchona, the tree from which quinine (used to treat malaria) is derived.

Alberta magna, commonly known as Magnificent-flame or Natal Flame Bush in English and Breekhout in Afrikaans is a very impressive South African endemic shrub or tree, especially when in flower or fruit. Alberta magna is not only treasured by tree collectors and gardeners for its beauty, but also because it is a protected tree in the family Rubiaceae. At maturity Alberta magna has grey, rough bark on the stems, the branches are green or brown. The crown of shiny, evergreen foliage makes a foil for the large sprays of brilliant red, tubular flowers which form at the end of the branches from late summer to autumn. Individual flowers are bright red. These remain colourful for a long time. The bark of this tree is used in traditional medicine, but the wood of Alberta magna is almost useless. It breaks readily, hence the common name “breekhout”.