Plants in the Ruschia genus are among the most striking, versatile and diverse of all succulents in the Mesembryanthemaceae family. The genus name Ruschia, was named in honour of a Namibian farmer by the name of Ernst Julius Rusch (1867-1957). The monotypic genus Ruschianthus was named to commemorate his son Ernst Franz Theodor Rusch (1897-1964). Ruschia is the largest genus in the mesemb family with about 216 species.

Ruschia pungens is a South African endemic species from the Eastern Cape Province. It grows into a shrub of up to 2 meters. From spring to summer it bears eye-catching magenta flowers.