Serruria florida is popularly called the ‘Blushing Bride’. It was extinct in the wild until a fire germinated some seeds on the Franshoek Mountains. Serruria florida is one of the faster growing Proteaceae species and adult plants start dying after about twenty years. This species is critically endangered as it is threatened by alien invasive species such as hakea and pines. Too frequent fires are a critical threat to the remaining wild populations, as immature plants are not given enough time to produce seeds that will rejuvenate the underground seed bank. This is one of the most delicately beautiful flowers of the Proteaceae family and is often used by florists in bridal bouquets. It grows to a height of around 1.5m, becoming straggly if left unpruned. They like full sun and resent any addition of fertilizer. As an ornamental garden subject, S. florida makes a wonderful addition to a fynbos garden and is well complemented with Restio, buchu, Erica and Protea species. It makes an exquisite mid- to fore-layer planting. It is a water-wise plant and requires a well-drained, sunny position.