Pavonia is a genus of around 220 species of flowering plants in the mallow family, Malvaceae. The generic name honours Spanish botanist José Antonio Pavón Jiménez (1754-1844).

Pavonia columella, commonly known as Pink Pavonia, is a hardy and aromatic subshrub, which shows off its delicate, white to pink flowers all year round. Pavonia columella has a woody rootstock from which upright stems grow; new stems can be found growing from the base throughout the year. This evergreen subshrub grows between 0.2 and 2.5 m high. The plant is covered with both simple and star-shaped hairs; these can be curly or straight. The oval to heart shaped leaves, which can have 0 to 5 upper lobes, have a zig-zag edge and are softly hairy on the underside. The leaves are dark on the upper surface and lighter underneath. The flowers can be single, or they can grow in clusters. The flowers can be found between the stem and leaf stalks. The flower stalk is usually divided into two parts by a joint, with the shorter part of the stalk being closest to the flower base. Pavonia columella flowers throughout the year. The flowers are pink to white, often with a yellow centre.