Senecio is a genus of the daisy family (Asteraceae) that includes ragworts and groundsels. The flower heads are normally rayed, completely yellow, and the heads are borne in branched clusters. Senecio is one of the largest genera of flowering plants, and despite the separation of many species into other genera it still contains over 1000 species of varied form, including leaf, stem and tuber succulents, annuals, perennials, aquatics, climbers, shrubs and small trees. Some species produce natural biocides (especially alkaloids) to deter or even kill animals that would eat them.

Senecio halimifolius is a South African endemic species from the Eastern Cape and Western Cape Provinces. It grows 30cm to 150cm tall. It forms a much-branched shrub. During summer it bears gorgeous yellow flowers.